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Marketing Essay Examples

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Cases in global marketing strategies

If you call yourself a movie fanatic, then 21 August, 2009 was a day you will always have to remember. Movie lovers and anyone who love going to cinemas were defiantly in a rush that day to be in any near IMAX Theater. In more than a hundred IMAX 3-D cinemas all over the world…

Company G’s Three Year Marketing Plan Marketing plan

Company G’s develops electronic appliances based on current technology. The marketing plans exemplify the strategies employed and market segment to assign new consumers and create solid financial benefits while retaining the existing customers. G’s Company is a unique electronic appliance developer which gives an advantage over the competitors by exposing he customers to a new…

Rebranding of Online Marketing Platforms

Just a week ago, Rachel Abrams penned an exquisite piece in The New York Times titled, “Best Buy Profit Nearly Doubles in Quarter, With Online Sales up 22%.” The title of the article suggests every company’s sales dream envisions through a rigorous online marketing strategy but what is not known is that over the past…

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BMW Research.How does the consumer impact a marketing plan created by the brand?

BMW Research Introduction How does the consumer impact a marketing plan created by the brand? Consumer behavior influences the type of marketing plan that is adopted by an organization to promote their brand. An organization can segment its consumer market through defining groups of consumers with characteristics which are similar, but every segment will have…

A business proposal on direct marketing in social media

This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social…

The Marketing Mix Revisited: Towards The 21St Century Marketing

Marketing Proposal Introduction             Different businesses operate within a given market and aim at attracting more customers as well as making profits through higher sales. Furthermore, it is often the aim of any given company to ensure that it provides products that will increase its market share and make it competitive in the market (Khan,…

Marketing Strategy and Economic Changes

Marketing Strategy and Economic Changes Introduction             Many organizations and business entities have developed and expanded their operations across the world as a result of the great developments which have been experienced in various economies across the world. One of the major issues that have contributed to the growth of organization is their strategies in…

Inside marketing: practices, ideologies, devices

Marketing Introduction             Marketing refers to functions carried out by an organization and the processes set for communicating, creating and delivering services to customers (Gundlach, 2009: p.259). The essence of marketing is to influence customers’ behavior or precipitate behavioral change. Marketing practitioners needs to understand consumer behavior and have better market analysis and segmentation. This…

Marketing strategies, tactics, and techniques: A handbook for practitioners

Psychological marketing Introduction             In a broad spectrum, there are different techniques that are used by sellers, marketers as well as the entire production companies to market their products as an endeavor to lure customers towards their side. One of those techniques is known as “Other-enhancement”. Essentially, other enhancement is one of the techniques that…

The relationship marketing process: Communication, interaction, dialogue, value

Customer relationship management      Customer relationship management usually denoted as, CRM, is an assistive system that is used in compiling and analyzing a particular company’s customer interactions and other undertakings on different channels. It is defined as the practice, strategies and the technologies that organization put in place to monitor and analyze customer interactions,…

Importance of consumer centric approach marketing

       A consumer centric approach is a method in marketing that focuses on the needs and wants of an individual consumer (Kaufmann & Mohammed 302). The approach does not deal with customers like the mass market. It makes constant interaction with the customers. This is done so as to get information that makes…

Why digital marketing is imperative?

Digital Marketing Introduction        Marketing has become of the vital aspects in business running. This is the method of communicating the worth of a service or a product to the customer by a producer or the seller with the main intention being selling the product or services. There are numerous types and forms…

Contemporary issues in marketing

Contemporary issues in marketing Introduction             Tesco is a UK-based international grocery and general merchandising retail chain. In the recent past, Tesco has undertaken an array of marketing activities to benefit its marketing strategies and corporate social responsibility. The company has invested in a range of own-label products, in-depth market…

Essential Characteristics for an Effective Marketing Plan

A marketing plan is a business document that is purposely written for describing the current market stance of a business as well as its marketing strategy for the period captured by the marketing plan. Marketing plan usually lasts for one up to five years. The rationale of writing a marketing plan is to visibly reveal…

Marketing Strategy of Nokia

INTRODUCTION The company I have chosen to analyze in my project is the Finnish mobile phone giant NOKIA. This project tells us briefly what Nokia actually is, it’s company structure and overall view on the size and sales of the company & also the Various Marketing Strategies followed by them. Nokia is a telecommunication company…

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